# Craig Peters

Type: Person

Source: Crypto Intelligence Brief — https://getcryptobrief.com/entity/craig-peters
Canonical HTML page: https://getcryptobrief.com/entity/craig-peters

## Recent coverage (1 stories)

### Viant CTV Spend Up 50% While Bakkt Revenue Falls 70%
2026-08-17 23:05:02 · Sentiment: Neutral · Impact: 5/10 · Sources: 3

Crypto brand budgets are migrating to connected TV even as trading volumes sag: Viant's CTV ad spend grew nearly 50% YoY, while Bakkt's Q2 revenue dropped 70% to $170.1M. The divergence shows crypto firms are prioritizing brand building via CTV despite exchange softness.
Full story: https://getcryptobrief.com/story/crypto-ad-spend-viant-bakkt-q2-2026

---
This page is a machine-readable summary. Sentiment measures the directional read of each development for this entity, not the tone of the reporting; impact weights consequence, not syndication reach. See https://getcryptobrief.com/guides/methodology for the full editorial methodology.